I.D.E.A. membership is not about a one-size-fits-all approach to attracting countless new students or conforming studios into a homogenous mold. Instead, we empower dance entrepreneurs with a wealth of business growth concepts, process optimization strategies, and leadership development to delegate effectively. The focus is on discovering your personalized formula for success and creating a dance business that aligns with your unique philosophy of education. I.D.E.A. provides diverse business perspectives and a multitude of concepts, allowing members to incorporate tailor-made strategies into their journey towards success. Embracing individuality, Rhee Gold believes that each studio owner's distinct qualities can be an invaluable asset within their community, as long as they stand confidently for what they believe in, benefiting both themselves and their dance schools.

"Our studio has grown from 6 students in 2016 to 570 students with over 960 enrollment. The guidance and support from Rhee Gold and the entire I.D.E.A. community has helped us so much along the way.  We are now planning our 2nd expansion adding 2 more studios for a total of 6 studios!"
-- Alex & Joyce Hess; Ovation Dance Academy; Overland Park, KS
IDEA Hero (3)

UNLOCK THE SECRETS: There's no topic left unexplored! I.D.E.A.'s seminars offer deep insights into all aspects of dance business management, empowering you with the knowledge to make informed decisions and achieve unprecedented success.

SCALE YOUR BUSINESS: I.D.E.A.'s mission is crystal clear – to assist you in scaling your dance business to its highest potential. With our expert-led seminars, you'll acquire practical tools and strategic insights that accelerate growth, boost profitability, and drive your business forward.

YEAR-ROUND LEARNING: No need to wait for the perfect moment to refine your dance business skills. With I.D.E.A.'s comprehensive seminar schedule, and the ability to review the library of on-demand content, you have access to a wealth of knowledge throughout the year. Stay ahead of the curve and stay engaged in your business's growth, every step of the way.

IDEA Hero (4)

MADE FOR YOU: From fully adaptable social media and marketing posts to studio policies, operations manuals, coloring pages, and beyond – we've got you covered. Save valuable time for you and your administrators as you effortlessly tailor these resources to fit your unique studio needs. With hundreds of options at your fingertips, achieving professional excellence has never been more convenient. Embrace the efficiency and professionalism that comes with I.D.E.A.'s customizable tools.

YOUR MEMBERSHIP PAYS FOR ITSELF: Maximize the value of your I.D.E.A. membership with our exclusive member discounts! Gain access to over 90 renowned dance manufacturers and service providers offering unbeatable deals on costumes, dancewear, software, curriculum, and much more. With the incredible savings you'll enjoy, taking advantage of these discounts will more than cover the cost of your membership.

IDEA Hero (5)

DON'T GO IT ALONE: As a member of I.D.E.A., you become part of a vibrant and supportive community through our exclusive Facebook group. This online space serves as a valuable hub for connecting with fellow studio owners, sharing ideas, seeking advice, and receiving support. It is a place where you can engage in meaningful discussions, ask burning questions, and collaborate with professionals who understand the unique challenges and opportunities of the dance education landscape.

UNMATCHED SUPPORT: Experience unparalleled support and personalized guidance with the I.D.E.A. Mentor Team, offered to you at no extra charge! As an I.D.E.A. member, you'll have access to one-on-one mentoring sessions with our seasoned experts who are dedicated to your success. Whether you need assistance in refining your business strategies, overcoming challenges, or achieving specific goals, our Mentor Team is here to empower you every step of the way.

IDEA Hero (1)

Since its establishment in 2016, I.D.E.A. has been guided by a Code of Ethics that forms the cornerstone of our philosophy for dance educators and dance education. This code reflects Rhee Gold's unwavering commitment to promoting quality dance education, serving as the bedrock for I.D.E.A. and all its endeavors. Upholding these ethics, we strive to elevate the standards of dance education and empower dance educators to achieve excellence in their craft, ensuring a bright and promising future for the dance community.

PreCon 5
IDEA Rhee Gold
thumbnail_large (1)


Membership is granted to actively engaged school owners who agree to endorse and abide by our Code of Ethics, which serves as a guideline and living conscience for all members. We are called to maintain respect for the art of dance, our students, faculty and staff along with other studio owners in our communities. Proof of school ownership may be requested.



OR paid in full annually: $1,089 (save $99)

*minimum one-year commitment

IDEA Hero (1)

To protect the reputation of dance education by setting a high standard for safe and fair business practices. Making a commitment to ensure all students, regardless of age or skill level are offered a quality dance education.

To assist in the member’s growth of business, school organization and ability to create a positive culture that fosters successful dance students while always maintaining a professional and supportive environment.

To come together to share the latest trends, business concepts, and build camaraderie among studio owners.


Quality customer service is always important. Our members and all studio owners are our top priority. If you have questions about how I.D.E.A. is a fit for your school, talk with our staff and we will answer all your questions.

Connie O'Reel
Connie O'Reel
I.D.E.A. Member

I.D.E.A. has changed the way that I do business. From processes and procedures to employee management and scheduling, the support I have received from the members is immeasurable. I am confident in my decisions, continue to grow and learn, and have found a passion that once had dwindled, all thanks to I.D.E.A.

Mary Mele
Mary Mele
I.D.E.A. Member

I.D.E.A. is an all-encompassing motivational tool. Having the opportunity to share ideas, accomplishments and challenges with a group of such wonderful, like-minded individuals is truly a gift. It's apparent we all share these sentiments and would never taken for granted; in fact, we celebrate it!

Ready to grow personally & professionally?
Join the movement!

About Us

The International Dance Entrepreneurs Association is a global organization dedicated to making dance studio and school owners successful, profitable and reputable in the dance world. We are happy to answer your questions at any time.

Address: PO Box 2150, Norton, MA

Phone: 1-866-99-DANCE


Have Questions?

Please enter your name.
Please enter a subject.
Please enter a message.