Welcome to the International Dance Entrepreneurs Association (I.D.E.A.)

At I.D.E.A., we are passionate about supporting dance studio owners and empowering them with essential business concepts. Our primary focus is to assist you in increasing enrollment, keeping your studio systems and processes up to date, and developing strategies that cultivate a dedicated team committed to the success of your school.

As a member of I.D.E.A., you gain exclusive access to a wealth of resources and opportunities. Our comprehensive offerings include seminars and workshops that cater to your professional development needs. These events provide valuable learning experiences, allowing you to gain insights from industry experts, explore the latest trends in dance education, expand your offerings, and network with like-minded studio owners from around the world. We firmly believe that collaboration and knowledge-sharing are essential elements of success in the ever-evolving dance industry.

I.D.E.A. provides monthly virtual seminars and master classes. These online sessions bring renowned dance educators and business professionals directly to your screen, delivering insightful and actionable content. From exploring innovative teaching methodologies to diving into effective marketing strategies, our virtual events cover a diverse range of topics tailored to meet your specific needs as a dance entrepreneur. This virtual platform allows you to conveniently enhance your skills and knowledge from the comfort of your own studio or home.

Moreover, as a member of I.D.E.A., you become part of a vibrant and supportive community through our exclusive Facebook group. This online space serves as a valuable hub for connecting with fellow studio owners, sharing ideas, seeking advice, and receiving support. It is a place where you can engage in meaningful discussions, ask burning questions, and collaborate with professionals who understand the unique challenges and opportunities of the dance education landscape.

By joining I.D.E.A., you also demonstrate your commitment to upholding a strong code of ethics. Our code emphasizes the importance of quality dance education and fair practice. We firmly believe that every student, regardless of age or skill level, deserves the highest standard of dance education. By adhering to our code, you showcase your dedication to providing a nurturing and inclusive environment for your students, while maintaining integrity and professionalism in your business practices.

In addition to all these benefits, we offer a wide range of resources to support your studio operations. Our extensive online library includes hundreds of documents and templates that save you time and effort. From customizable studio policies and handbook content to the latest editable social media posts and marketing templates that can be customized in Canva, these resources provide you with the tools you need to streamline your administrative processes, effectively communicate with your audience, and promote your studio's unique offerings.

Furthermore, I.D.E.A. members enjoy exclusive discounts with respected manufacturers and services, helping you save money while accessing high-quality products and services essential for your studio's operations.

At I.D.E.A., we are dedicated to providing you with the resources, support, and community you need to thrive as a dance studio owner. Join us today and unlock a world of opportunities for growth, success, and inspiration.

Welcome to I.D.E.A. – where dance entrepreneurship meets excellence! Together, let's elevate the standards of dance education and support each other in creating thriving and successful dance businesses.

"Our studio has grown from 6 students in 2016 to 570 students with over 960 enrollment. The guidance and support from Rhee Gold and the entire I.D.E.A. community has helped us so much along the way.  We are now planning our 2nd expansion adding 2 more studios for a total of 6 studios!"
-- Alex & Joyce Hess; Ovation Dance Academy; Overland Park, KS
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International Dance Entrepreneurs Association (I.D.E.A.)

Membership & Eligibility

Membership is granted to actively engaged school owners who agree to endorse and abide by the Code of Ethics, which serves as a guideline and living conscience for all members. We are called to maintain respect for the art of dance, our students, faculty and staff along with other studio owners in our communities. Proof of school ownership may be requested.



OR paid in full annually: $1,089 (save $99)

*minimum one-year commitment

I.D.E.A. Mission

To protect the reputation of dance education by setting a high standard for safe and fair business practices. Making a commitment to ensure all students, regardless of age or skill level are offered a quality dance education.

To assist in the member’s growth of business, school organization and ability to create a positive culture that fosters successful dance students while always maintaining a professional and supportive environment.

To come together to share the latest trends, business concepts, and build camaraderie among studio owners.

Connie O'Reel
Connie O'Reel
I.D.E.A. Member

I.D.E.A. has changed the way that I do business. From processes and procedures to employee management and scheduling, the support I have received from the members is immeasurable. I am confident in my decisions, continue to grow and learn, and have found a passion that once had dwindled, all thanks to I.D.E.A.

Mary Mele
Mary Mele
I.D.E.A. Member

I.D.E.A. is an all-encompassing motivational tool. Having the opportunity to share ideas, accomplishments and challenges with a group of such wonderful, like-minded individuals is truly a gift. It's apparent we all share these sentiments and would never taken for granted; in fact, we celebrate it!

Exclusive Business Growth Opportunities for I.D.E.A. Members

Become A
Certified Dance Entrepreneur

A comprehensive program that bolsters a studio owner’s core competencies and aligns one’s business towards their goals. Monthly modules introduce standards for studio ownership, expert interviews, ongoing support, and learning activities that inspire the creation and implementation of business and professional action plans.

The Gold Alliance
An Executive Coaching Program

Weekly training for dance entrepreneurs who are seeking an intensive program focused on business growth, adminsitrative systems, retention strategies, sales, succession planning, leadership and more. Paticipation is by invite or application. Currently we are 28 leaders representing 26 studios from across the U.S. and Canada.



OR paid in full annually: $1,089 (save $99)

*minimum one-year commitment


Quality customer service is always important. Our members and all studio owners are our top priority. If you have questions about how I.D.E.A. is a fit for your school, talk with our staff and we will answer all your questions.

The International Dance Entrepreneurs Association is a global organization dedicated to making dance studio and school owners successful, profitable and reputable in the dance world. We are happy to answer your questions at any time.

Address: PO Box 2150, Norton, MA 02766

Phone: 508-285-6650

Email: info@ideadance.org